Oisto is a medical B2B online platform (marketplace) where you can purchase new and used medical equipment and disposables from manufacturers and distributors from around the world.
DR 17, UR 29
Challenge
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
Increase of DR up to up to 17, UR 29. We’ve achieved a Click Through Rate (CTR) of 3%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target.
20% less CPA
301% ROI
From The Client
"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."
Our case studies
See all projects
